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Paligo, a leading provider of a Component Content Management System (CCMS) with a strong global presence, knew their platform delivered significant value. However, they lacked a structured way to quantify customer ROI and turn that value into a credible, data-backed narrative for sales and marketing.
Harper helped Paligo launch a holistic customer insights project focused on capturing and quantifying customer value, building an analysis framework that connected survey results, behavioural patterns, and operational metrics.
Paligo wanted to better understand what truly drives ROI for their customers and create a clear link between product usage, efficiency gains, collaboration improvements, and tangible business outcomes. The goal was to strengthen their commercial storytelling with real evidence.
Together with Harper, Paligo launched a holistic customer insights project focused on capturing and quantifying customer value. The project combined a redesigned customer survey with metadata and actual usage data from Paligo’s platform.
Using these data inputs, Harper built an analysis framework that connected survey results, behavioural patterns, and operational metrics. This enabled Paligo to visualize how their product drives efficiency, productivity, and governance benefits across customer organizations. The software industry was a specific focus, while multiple industries were tracked and analyzed.
100% increase in client meetings after the report’s release
94% of users reported higher efficiency and productivity
51% reduction in authoring time
24% fewer documentation updates and 31% less time per update
Proven improvements in governance and compliance
Strengthened credibility in sales and marketing communication
